# Who promotes fashion brands: 2026 affiliate data

Source: https://recruitaffiliates.ai/research/who-promotes-fashion-brands-2026

Research

# Who promotes fashion and apparel brands: 2026 affiliate data

By the RecruitAffiliates.ai team · Published 25 October 2026 · Checked on 25 October 2026 · 5 min read

Facts about other tools come from their own sites, with the date we checked. We make RecruitAffiliates.ai, one of the tools named here. [Editorial policy](https://recruitaffiliates.ai/editorial-policy) · [About us](https://recruitaffiliates.ai/about).

In short

A first search on six public Shopify fashion and apparel brands showed a median of 78 people per brand (range 49 to 101). TikTok, Instagram and newsletters made up 11% of people shown, more than in any other category. 38% of all people shown had an email found.

Research

1. [Research](https://recruitaffiliates.ai/research)
2. [Scan method and counts](https://recruitaffiliates.ai/research/shopify-affiliate-scan-2026)
3. Fashion and apparel
4. [Fitness and sports](https://recruitaffiliates.ai/research/who-promotes-fitness-brands-2026)
5. [Home and garden](https://recruitaffiliates.ai/research/who-promotes-home-and-garden-brands-2026)

Who promotes fashion and apparel brands? In a first search, most people shown had a review or roundup page as their best evidence (72%). Next came a blog-style page (15%) and a TikTok, Instagram or newsletter page (11%). This page gives the counts for six brands, how many have an email found, and what to do first.

An **affiliate** promotes your product and earns a cut of each sale they send. A **roundup** is a page that ranks several brands, such as "best sustainable clothing brands". The **median** is the middle brand when you line the six up from smallest to largest. "Email found" means an address was on record for that person. We did not check it.

**On this page 6 sections**

1. [What did the scan find for fashion and apparel brands?]
2. [Does it differ in the UK and the US?]
3. [What does this mean for a fashion and apparel brand?]
4. [What should you do next?]
5. [How did we count?]
6. [Questions people ask]

## What did the scan find for fashion and apparel brands?

On 22 October 2026 we ran one first search on each of six public Shopify fashion and apparel brands. Three were UK and three were US. The topics we typed included sustainable clothing, denim and rainwear.

| Type of page | Median per brand | Range | Share of people shown |
|---|---|---|---|
| Review or roundup page | 47 | 38 to 77 | 72% |
| Blog-style page | 11 | 7 to 16 | 15% |
| Podcast | 2 | 0 to 5 | 3% |
| TikTok, Instagram or newsletter | 2.5 | 0 to 30 | 11% |
| **All people shown** | **78** | **49 to 101** | **100%** |
| With an email found | 30 | 19 to 42 | 38% of all shown |

Median and range are per brand. With six brands, the median is the average of the middle two, so it can end in .5. The share column adds each type's people across all six brands. So the shares add up to about 100% after rounding, but the medians do not. A check of 30 random rows from all five categories found 9 that were not promoters ([how we counted]).

We ran this · 22 October 2026

One US fashion brand showed 49 people, the fewest of any US brand in the scan.

- 38 had a review or roundup page and 9 had a blog-style page.
- 21 had an email found.

How we counted: We added the brand to RecruitAffiliates.ai with 2 rivals and 3 topics typed by hand. Then we ran the product's normal first search. The counts are the people it showed after its own filter. The scan stopped at emails found and ran no email checks. Sample: One of six public Shopify fashion and apparel brands, estimated sales of $100k to $250k a month (the list's own estimate). Searched once on 22 October 2026.

Try it on your store

See who would promote a shop like yours.

Type your store's website. We find the bloggers, review sites and creators who already cover shops like yours, and show the page we found each one on. Keep the affiliate app you use now.