# Who promotes fitness brands: 2026 affiliate data

Source: https://recruitaffiliates.ai/research/who-promotes-fitness-brands-2026

Research

# Who promotes fitness and sports brands: 2026 affiliate data

By the RecruitAffiliates.ai team · Published 25 October 2026 · Checked on 25 October 2026 · 5 min read

Facts about other tools come from their own sites, with the date we checked. We make RecruitAffiliates.ai, one of the tools named here. [Editorial policy](https://recruitaffiliates.ai/editorial-policy) · [About us](https://recruitaffiliates.ai/about).

In short

A first search on six public Shopify fitness and sports brands showed a median of 94 people per brand (range 60 to 106). 27% had an email found, the lowest share of any category. Podcasts made up 17% of people shown.

Research

1. [Research](https://recruitaffiliates.ai/research)
2. [Scan method and counts](https://recruitaffiliates.ai/research/shopify-affiliate-scan-2026)
3. [Fashion and apparel](https://recruitaffiliates.ai/research/who-promotes-fashion-brands-2026)
4. Fitness and sports
5. [Home and garden](https://recruitaffiliates.ai/research/who-promotes-home-and-garden-brands-2026)

Who promotes fitness and sports brands? In a first search, most people shown had a review or roundup page as their best evidence (65%). Next came a blog-style page (17%) and a podcast (17%). This page gives the counts for six brands, how many have an email found, and what to do first.

An **affiliate** promotes your product and earns a cut of each sale they send. A **roundup** is a page that ranks several brands, such as "best adjustable dumbbells". The **median** is the middle brand when you line the six up from smallest to largest. "Email found" means an address was on record for that person. We did not check it.

**On this page 6 sections**

1. [What did the scan find for fitness and sports brands?]
2. [Does it differ in the UK and the US?]
3. [What does this mean for a fitness and sports brand?]
4. [What should you do next?]
5. [How did we count?]
6. [Questions people ask]

## What did the scan find for fitness and sports brands?

On 22 October 2026 we ran one first search on each of six public Shopify fitness and sports brands. Three were UK and three were US. The topics we typed included home gym equipment, lifting straps and activewear.

| Type of page | Median per brand | Range | Share of people shown |
|---|---|---|---|
| Review or roundup page | 57.5 | 24 to 82 | 65% |
| Blog-style page | 12.5 | 6 to 36 | 17% |
| Podcast | 12.5 | 5 to 38 | 17% |
| TikTok, Instagram or newsletter | 0.5 | 0 to 3 | 1% |
| **All people shown** | **94** | **60 to 106** | **100%** |
| With an email found | 24.5 | 8 to 35 | 27% of all shown |

Median and range are per brand. With six brands, the median is the average of the middle two, so it can end in .5. The share column adds each type's people across all six brands. So the shares add up to about 100% after rounding, but the medians do not. A check of 30 random rows from all five categories found 9 that were not promoters ([how we counted]).

We ran this · 22 October 2026

One UK fitness brand showed 73 people, 38 of them podcasts. It was the most podcast-heavy of the 30 brands.

- 24 had a review or roundup page and 11 a blog-style page.
- 8 had an email found, the fewest in its category.

How we counted: We added the brand to RecruitAffiliates.ai with 2 rivals and 3 topics typed by hand. Then we ran the product's normal first search. The counts are the people it showed after its own filter. The scan stopped at emails found and ran no email checks. Sample: One of six public Shopify fitness and sports brands, estimated sales of $25k to $50k a month (the list's own estimate). Searched once on 22 October 2026.

Try it on your store

See who would promote a shop like yours.

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