# Who promotes supplement brands: 2026 affiliate data

Source: https://recruitaffiliates.ai/research/who-promotes-supplement-brands-2026

Research

# Who promotes health and supplement brands: 2026 affiliate data

By the RecruitAffiliates.ai team · Published 25 October 2026 · Checked on 25 October 2026 · 6 min read

Facts about other tools come from their own sites, with the date we checked. We make RecruitAffiliates.ai, one of the tools named here. [Editorial policy](https://recruitaffiliates.ai/editorial-policy) · [About us](https://recruitaffiliates.ai/about).

In short

A first search on six public Shopify health and supplement brands showed a median of 126 people per brand (range 55 to 188). Podcasts made up 20% of people shown, the highest share of any category. 30% of all people shown had an email found.

Research

1. [Research](https://recruitaffiliates.ai/research)
2. [Scan method and counts](https://recruitaffiliates.ai/research/shopify-affiliate-scan-2026)
3. [Fashion and apparel](https://recruitaffiliates.ai/research/who-promotes-fashion-brands-2026)
4. [Fitness and sports](https://recruitaffiliates.ai/research/who-promotes-fitness-brands-2026)
5. [Home and garden](https://recruitaffiliates.ai/research/who-promotes-home-and-garden-brands-2026)
6. Health and supplements
7. [Beauty and skincare](https://recruitaffiliates.ai/research/who-promotes-skincare-brands-2026)

Who promotes health and supplement brands? In a first search, most people shown were found through a review or roundup page (55%). Next came a blog-style page (24%) and a podcast (20%). This page gives the counts for six brands, how many have an email found, and what to do first.

An **affiliate** promotes your product and earns a cut of each sale they send. A **roundup** is a page that ranks several brands, such as "best magnesium supplements". The **median** is the middle brand when you line the six up from smallest to largest. "Email found" means an address was on record for that person. We did not check it.

**On this page 6 sections**

1. [What did the scan find for health and supplement brands?]
2. [Does it differ in the UK and the US?]
3. [What does this mean for a health and supplement brand?]
4. [What should you do next?]
5. [How did we count?]
6. [Questions people ask]

## What did the scan find for health and supplement brands?

On 22 October 2026 we ran one first search on each of six public Shopify health and supplement brands. Three were UK and three were US. The topics we typed ranged from vitamins to menopause support and gut health.

| Type of page | Median per brand | Range | Share of people shown |
|---|---|---|---|
| Review or roundup page | 61.5 | 40 to 104 | 55% |
| Blog-style page | 12.5 | 7 to 69 | 24% |
| Podcast | 28.5 | 1 to 40 | 20% |
| TikTok, Instagram or newsletter | 0.5 | 0 to 1 | 0% |
| **All people shown** | **126** | **55 to 188** | **100%** |
| With an email found | 38.5 | 15 to 49 | 30% of all shown |

Median and range are per brand. With six brands, the median is the average of the middle two, so it can end in .5. The share column adds each type's people across all six brands. So the shares add up to about 100% after rounding, but the medians do not. A check of 30 random rows from all five categories found 9 that were not promoters ([how we counted]).

We ran this · 22 October 2026

One US health and supplement brand showed 188 people, the most of the 30 brands.

- 79 had a review or roundup page, 69 a blog-style page and 39 were podcasts.
- 45 had an email found.

How we counted: We added the brand to RecruitAffiliates.ai with 2 rivals and 3 topics typed by hand. Then we ran the product's normal first search. The counts are the people it showed after its own filter. The scan stopped at emails found and ran no email checks. Sample: One of six public Shopify health and supplement brands, estimated sales of $100k to $250k a month (the list's own estimate). Searched once on 22 October 2026.

Try it on your store

See who would promote a shop like yours.

Type your store's website. We find the bloggers, review sites and creators who already cover shops like yours, and show the page we found each one on. Keep the affiliate app you use now.